July 2015

Founder of Joy, Alan Chan engaged with Matter to help realize his vision for an all-in-one solution to organize and relive your memories.  Joy asked us to establish design direction for the industrial design, UI/UX, and branding for the interactive photo album.

As design lead I provided creative direction and executed the heavy lifting in creating the final industrial design, visual design / wire-framing for the app, along with branding and animation for the logo.  This work along with design assistance for the supporting pitch materials resulted in Joy successfully receiving $2.5 million in seed funding, allowing for the team to take the album to production.

Team: Kevin Hoffman, Justin Porcano, Frankie Vazquez